Determinants of the Choice of Community Pharmacy in The Czech Republic
and 2013. Sociological survey featuring a representative sample in terms of age, gender and region for the Czech population aged 15 and over (sample deviation from population breakdowns of the Czech Republic does not exceed 0.2%). After preliminary research (234 respondents in 2011 and 228 in 2013) the anonymous questionnaires were carried out in the Czech Republic (CR) during period of 21 November to 4 December 2011 and 18 November to 6 December 2013. All statistic analyses were performed using SASD 1.4.5 (Statistical Analysis of Social Data). The data were obtained from a sample of 1797 individuals randomly selected using quotas. The response rate was 90% in 2011 and 86% in 2013. The choice of community pharmacy in CR is determined primarily by location (proximity). Much less importance placed on good service (personal experience with professional approach) or good price (lower prices and promotion on medicines). Slowly growing in importance of prices at the expense of other determinants was detected. All results are with statistical significance P<0.001. Good location of pharmacy is a key determinant for the largest part of citizens. It was distinguished increase of the number of citizens who choose their pharmacy primarily by price. Lower price of medicines is for their decision more and more important and it is prefered than quality service in pharmacy.
Kostriba Jan*, Kotlarova Jana, Maly Josef