All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Ms. Hemamalini. K.S

Assistant Professor , Department of Management Studies , VEL’S University, Tamil Nadu, Chennai, India

Biography

Ms. Hemamalini. K.S is Assistant Professor , Department of Management Studies , VEL’S University, Tamil Nadu, hennai, India. Her research areas are Television A dvertising, Message, Celebrity, Purchase Intention

Research Interest

Television A dvertising, Message, Celebrity, Purchase Intention