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Impact of PRISM Approach on Input Supply, Production and Produce Marketing of Commercial Vegetable Farming in Kaski and Kapilvastu District of Western Nepal

Bhimsen Gurung1*, Punya Prasad Regmi2, Resham Bahadur Thapa2, Durga Mani Gautam2, Ganesh Man Gurung3 and Krishna Bahadur Karki4

1Agricultural Economic, IAAS, TU, Nepal

2Professor, IAAS, TU, Nepal

3Central Department of Sociology, TU, Nepal

4Retired Chief Soil Scientist, NARC, Khumaltar, Nepal

*Corresponding Author:
Bhimsen Gurung
Ph.D. Scholar in Agricultural Economic
IAAS, TU, Nepal,
Tel: (977-01)5550087
E-mail: bhimseng@yahoo.com

Received Date: 07/06/2016; Accepted Date: 07/11/2016; Published Date: 11/11/2016

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Abstract

A study was conducted to assess the impact of prosperity realization through irrigation and smallholder market (PRISM) approach especially in the areas of input supply, production and output market situation on vegetable sub-sector before and after the project. For this study, two districts namely Kaski in the hill and Kapilvastu in the Terai were randomly selected, in which fifteen farmers’ groups with 105 numbers of household head (7 from each group) in Kaski, and 24 groups with 168 household head in Kapilvastu districts were randomly selected and interviewed using semi-structured questionnaires. The project mainly intervened in networking of agricultural supplies to facilitate the small farmers to enhance production and productivity and marketing. The findings showed that all the indicators used to measure the impact on input supply, farm production and produce marketing were improved showing the positive impact of the PRISM project. Almost all the respondents (>92%) replied positively in the improvement of input supply situation and their farm produce. Similarly, more than 83% of the respondents replied that their technical capacity was improved, they were organized in groups and the forward and backward linkages with input suppliers and output traders strengthen. During the project period the vegetable growing area and production increased by 92% and 82%, respectively.

Introduction

Nepal is an independent, sovereign, landlocked, mountainous and one of the least developing countries with the target to graduate from the least developed to developing country by 2022. According to sustainable development goals (SDGs), the first goal is about the poverty eradication in the country by 2030 [1].

Agriculture is the mainstay of the Nepalese economy, providing a livelihood for more than two-third of the population and contributing one-third of GDP [2]. Government efforts have been towards increasing food production with farmers' employment and income for poverty reduction, and food security in the country. In this context, national and international development organizations have been working for more than decades. Among them, the international development enterprises (IDE Nepal) has developed a market-oriented intervention designing approach called the PRISM (Prosperity Realization through Irrigation and Smallholder Markets), which supports to create sustainable opportunities through market-oriented interventions, i.e. creating networks of small enterprises to provide agricultural supplies needed by the poor farmers, working with these farmers to improve their smallfarm productivity, and linking them to markets their farm produce [3]. The PRISM projects were implemented by IDE Nepal both in hills and the Terai district of Nepal and traditional farming converted to commercial farming with the collaboration of different stakeholders, such as input suppliers, who provided the necessary inputs to the vegetable farmers; the farmers received agriinputs, technical know-how and other required services, like irrigation technologies, finances/funds for investment on vegetable production, and the output traders for selling their produce. The output traders market small farmers' farm produce at local, regional, national and international levels [4]. Therefore, the present study was conducted to assess the impact of vegetable subsector before and after the vegetable program through the PRISM approach especially in input supply, production and output marketing.

Materials And Methods

The study was conducted in two randomly selected districts, which represented different ecological regions, i.e. Kaski in hills and Kapilavastu in Terai in the Western Development Regions of Nepal. In Kaski district, there were 96 groups with 1846 households, of which 15 farmers’ groups with 105 household head (7 from each group). Similarly, in Kapilvastu there were 168 groups with 3433 households, of which 24 groups with 168 household head were randomly selected for the interview. Random table number was used for the selection of districts, groups and household heads. Sample households were interviewed with pretested and improved questionnaires. Information was collected on inputs and technology availability, irrigation management, crop husbandry and post-harvest marketing, which was based on memory power of the respondents. The six point Likert-type scales were used for each statement to measure improvement on input supply, production and output marketing of various agricultural activities. The score given in the scale were: 1=Very poor, 2=Poor, 3=Averages, 4=Good, 5=Very Good and 6=Excellent.

The data were analyzed using the statistical package for the social sciences (SPSS). The descriptive statistical tools, such as means, mode, frequencies, percentage and inferential statistics such as t -test and regression analysis were used for data analyses. The Likert-type scaling was used to express various degrees of opinion and perception of the respondents. Then, conditions or situations on different aspects of the vegetable farming through the PRISM approach pre- and post-project periods were compared. As PRISM projects were in operation since a decade, comparisons of before and after ten years were made. Hence, transformations/positive changes brought about by the PRISM project were noted and inferences drawn based on these comparisons.

Results And Discussion

Input Supply Situation

The study showed a positive impact in all the nine indicators in Kaski, Kapilvastu and both districts together in the area of input supply (Table 1). The positive responses increased in both districts, after the project intervention. The project benefitted poor farmers directly by increasing their production; benefitted small farmers and landless laborers through higher employment, lowered food prices and opened better opportunities for the poor; benefitted the rural and urban poor through growth in the rural and urban non-farm economy; led to access to crops that were high in nutrients; empowered the poor by increasing their access to decision-making processes, increasing their capacity for collective action, and reducing their vulnerability to shocks via asset accumulation.

SN  Indicator Kaski Kapilvastu Both
Before After Before After Before After
1 Getting Agri-inputs locally 8.7 58.2 25 97 18.7 82
2 Nos. of Agri-input supplier increased 15.5 81.6 20 96 18.4 90.6
3 Availability of agri-input on time 15.5 84.5 21 97 18.7 92
4 Availability of quality input improved 14.6 92.2 20 97 18 95
5 Getting technical information from input supplier 16.5 84.5 19 97 18 92
6 Agri-input market expansion/Market growth 23.3 84.5 17.7 97 20 92
7 Agri-input suppliers are helpful to farmers 3 99 97 91 1 94
8 Inter-relationship required bet. Input supplier and farmers 3 93 0 96.4 1 95
9 Overall situation of Agri-input supply improved 14.6 100 16.5 96.3 15.7 97.8
 10 Mean 12.7 86.4 26.2 96.1 14.4 92.3

Table 1: Perception of respondents in agricultural input supply in Kaski and Kapilvastu districts.

Farmers travelled long distance to buy agri-inputs before the project, because there were very few agro-vets to supply inputs. The situation of the supply and suppliers was better after the project. On an average, the situation of input supply was better in Kapilvastu (26.2%) before the project as compared to Kaski (12.7%) and the result was quite higher after the project in Kapilvastu (96.1%). Both together, the finding revealed that there was tremendous improvement in the area of input supply. The finding shows that 92.3% of respondents replied better situation in the area of input supply.

The benefit obtained and the area of improvement received by the respondents is given in Table 2 for both districts. The average positive respondents of nine indicators were 92.27%. On an average, the scale of benefit received in both the districts by respondents ranged from very poor (3.4%) to excellent (0.27%) and mostly in the range of average to good (Table 2).

SN Indicator Yes Percent of respondents expressing after the project
V-Poor Poor Average Good V-Good Excellent
1. Getting Agri-inputs locally 82 8.2 17.3 38.6 15.7 2.2 0
2. Nos. of Agri-input supplier increased 90.6 1.5 26.6 31.5 25.8 4.5 0.7
3. Availability of Agri-input on time 92 3.5 23.8 34.2 22.9 6.8 0.8
4. Availability of quality input improved 95 2.6 26.1 42.7 19.9 3.7 0
5. Getting technical information from input supplier 92 6 24.6 43.8 14.2 3.4 0
6. Agri-input market expansion/Market growth 92 6.7 19.9 39.2 24.7 1.5 0
7. Agri-Input suppliers are helpful to farmers 94 0 13.4 44.6 34.6 1.4
8. Inter-relationship required bet. Input supplier and farmers 95 1 15 34.8 32.6 11.2 0.4
9. Overall situation of Agri-input supply improved 97.8 1.1 22.2 47.6 22.2 4.2 0.5
 10. Mean 92.30 3.40 20.99 39.67 23.62 4.32 0.27

Table 2: Perceived benefits in the area of agricultural input supply in Kaski and Kapilvastu districts.

In the project sites, there was networking of small and medium enterprises (SME) with respect to the supply of inputs (i.e. seeds, fertilizers, pesticides and technology) and materials for plastic tunnels, drip irrigation including tools and implements for vegetables cultivation. Networking helped in interconnection within the industry, opened the door for new partnerships and created visibility.

Such networking combined with leadership is an indispensable kind of social network not only necessary to properly run the business or project, but also to differentiate the business from similar projects [5]. The SME in developing countries usually suffer from market failures due to lack of formal institutions in the long-term business relationships. Policy interventions is imperative to improve the platform for relation-based governance mechanisms and to address the exclusionary effects of strong networks [6]. Generally, the development of SMEs is seen as an accelerating factor for achievement of wider economic and socio-economic objectives, including poverty alleviation.

Access to irrigation water and improving farm productivity is vital to farmers for increasing cropping area, crop production, incomes and their household food security. A new spectrum of drip irrigation systems to different income levels and farm sizes aimed specifically at the poor farmers in developing countries, which is widely used in [7]. This irrigation system was widely used by the vegetable growers of Kaski and Kapilvastu districts that increased production, productivity and household income of the farmers.

Accessibility of agricultural inputs and outputs for an individual farmer is very difficult and expensive. If the marketing organized in network, information sharing/communication as well as forming cooperatives is less expensive and inputs are available in time [8]. Due to unavailability of necessary inputs on time, Nepalese farmers have shifted to other alternatives, such as farming through the use of local resources [9].

Vegetable Production Situation

Participation in decision making and group formulation

Table 3 indicates that about 5% of respondents gave positive response before the PRISM project, while it increased to 83% after the project. Very low percentage (3%) of the farmers received very poor services and 16% were poorly benefited from the project. The rest of the farmers (64%) were between average and above in receiving benefits (Table 4). The benefits were mostly in terms of women participation, group formation and decision making in relation to vegetable production. Hence, collective action through farmer groups is an important strategy for smallholders to compete in rapidly changing markets. When participated in group, each member was positively influenced for participation in group meetings and collective marketing. Farmers participation in groups have been found beneficial in several aspects including socio-economic aspect [10,11].

SN Indicator Kaski Kapilvastu Both
Before After Before After Before After
Yes Yes Yes Yes Yes Yes
1 Do you have farmer's group? 5 100 0.6 96.4 2.2 97.8
2 Are you a member of the group? 5 100 0 97 2 98
3 Is your group working on commercial vegetable farming? 1 100 0.6 95.7 0.7 97.4
4 Are you working in commercial vegetable farming? 2 99 0 96.3 0.7 97.4
5 Is your group working with GO? 5.8 85.4 12.2 88 9.8 87
6 Is your group working with NGO? 4 93.2 8 96 6 95
7 Is your group working with INGO? 1 84.5 1.3 96.4 1.1 91.8
8 Women participation increased in vegetable farming 42.7 100 17.7 94 27.3 96
9 Gender involvement in decision making-Male 6.8 58.3 0.6 70.1 3.4 65.5
10 Gender involvement in decision making-Female 9.7 58.2 0 56 3.7 56.9
11 Gender involvement in decision making-Both 6.8 67 0.6 84 3 77.2
12 Gender involvement in resource mobilization-Male 5.8 56.3 1.8 70.7 3.4 65.2
13 Gender involvement in resource mobilization-Female 8.7 55.3 1.8 56.1 4.5 55.8
14 Gender involvement in resource mobilization-Both 7.7 68 1.8 84.1 4 78
 15 Mean 8.00 80.37 3.36 84.34 5.13 82.79

Table 3: Perception of respondents on vegetable farm production in terms of participation in program and decision making in both the district in percent.

SN Indicator Yes Percent of respondents expressing after the project
V-Poor Poor Average Good V Good Excellent
1 Do you have farmer's group? 97.8 1.9 15 38.6 27.3 13.9 1.1
2 Are you a member of the group? 98 1.9 17.1 36.7 32.2 8.6 1.5
3 Is your group working on commercial vegetable farming? 97.4 3 31.5 25.5 24 11.2 2.2
4 Are you working in commercial vegetable farming? 97.4 4.9 26.2 32.6 22.1 9.4 2.2
5 Is your group working with GO? 87 11.1 40.9 24.5 9.9 0.6
6 Is your group working with NGO? 95 5.1 16.1 31.5 39 2.6 0.7
7 Is your group working with INGO? 91.8 1.5 8.6 24 34.5 15.7 7.5
8 Women participation increased in vegetable farming 96 0.4 14.6 47.9 32.3 0.8
9 Gender involvement in decision making-Male 65.5 7.9 29.2 26.6 1.8
10 Gender involvement in decision making-Female 56.9 4.5 21.1 28.9 2.4
11 Gender involvement in decision making-Both 77.2 0.7 10.5 35.3 28.8 1.9
12 Gender involvement in resource mobilization-Male 65.2 0.4 9 23.6 28.8 3.4
13 Gender involvement in resource mobilization-Female 55.8 0.4 6.4 16.1 29.2 3.7
14 Gender involvement in resource mobilization-Both 78 0.7 12.5 27.7 33.7 3.4
 15 Mean 82.79 2.67 15.77 29.59 28.38 5.67 2.53

Table 4: Perceived benefit on vegetable farm production in terms of participation in program and decision making (%) in both districts.

Services provided for vegetable farming

Before the PRISM project, nearly 10% of the participating farmers were getting services from the service providers in commercial vegetable farming, which increased to 93% after the project in both the districts (Table 5). Almost all the respondents (>96%) were satisfied with the services they were getting from the project, which was found to be more effective from the point of enhancing farm production. Farmers field school is one of the successful example in Nepal [12]. Similar success stories are common in Africa and other African countries [13-15]. Therefore, it is easy to support the farmers through the service providers to enhance the farm production.

SN Indicator Kaski Kapilvastu Both
Before After Before After Before After
Yes Yes Yes Yes Yes Yes
1 Did you see the good market opportunity of vegetables 49.5 100 17 96.3 29.6 97.8
2 Are you getting regular technical support and services for the successful cultivation of commercial vegetable farming? 0 95 2.4 97 1.5 96.3
3 Technical support provided by IDE staff 2 99 1.3 90.2 1.5 93.6
4 Technical support provided by JT/JTA 15.5 80.6 14.7 81 15 81
5 Technical support provided by NGO staff 2 89 8.5 95.7 6 93.3
6 If you are willing to get the technical and non-technical services on fee basis, is it available at local level? 3 97 0 85.4 1 90
7 Access to fund/capital /credit 42.7 99 22 91.5 30 94.4
8 Intervention for addressing the constraints of input traders, vegetable producers and output traders are required for the growth and development of whole vegetable subsector 0 100 0 96.3 0 97.8
9 You and your group members are making good profit from the commercial vegetable farming 4 97 0 96.5 1.5 96.6
 10 Mean 13.19 95.18 7.32 92.21 9.57 93.42

Table 5: Perception of respondents in relation to services obtained on vegetable farm production (%) in both districts.

The benefit received by the respondents expressed at different level for both the districts are presented in Table 6. The situation was improved after the project as replied by 93% of the respondents. Further, over two-third (67%) of the respondents expressed that the services received were at more than average level, while 26% of respondents expressed that the services were poor and at the lower level.

SN Indicator Yes Percent of respondents expressing after the project
V-Poor Poor Average Good V Good Excellent
1 Did you see the good market opportunity of vegetables 97.8 1 17.1 31.5 32.6 10 5.6
2 Are you getting regular technical support and services for the successful cultivation of commercial vegetable farming? 96.3 5.2 27.3 33 20.6 10.2 0
3 Technical support provided by IDE staff 93.6 0 13.1 15.6 41.1 17.1 6.7
4 Technical support provided by JT/JTA 81 12.8 33.5 23.7 9.8 1.2
5 Technical support provided by NGO staff 93.3 5.6 18 26.4 30.4 11.4 1.5
6 If you are willing to get the technical and non-technical services on fee basis, is it available at local level? 90 4.9 25.5 45.8 12.5 0.8 0.5
7 Access to fund/capital/credit 94.4 2.6 25.5 46.1 20.2
8 Intervention for addressing the constraints of input traders, vegetable producers and output traders are required for the growth and development of whole vegetable subsector 97.8 0.7 23.3 41.9 29.6 1.2 1.1
9 You and your group members are making good profit from the commercial vegetable farming 96.6 4.1 18 34.8 34.1 5.6  
 10 Mean 93.4 4.1 22.4 33.2 25.66 7.19 2.57

Table 6: Perceived benefit in relation to services obtained on vegetable farm production (%) in both districts.

Adoption of vegetable farming technology

Earlier to the PRISM project, the farmers did not have improved technical know-how on the commercial vegetables farming. Later, the project provided the technical knowledge on vegetable cultivation, storage and handling to all the vegetables farmers. Then, farmers were getting all the suitable crop varieties.

Growing off-season vegetables and fruits mean improving the diet and increasing the household income. The tunnel technology offered good environment to vegetables crops both in summer and in winter with maximum crop yields, maintenance of the fertility and water conservation, controlled temperature and humidity, protection from wild animals and insects. Crops, such as cucumber, capsicum, tomato, pepper, bitter gourds, melons, brinjal (egg plant) and watermelon were highly valued vegetables that showed significant increase in yield when grown in tunnel farming. Thus, farmers were encouraged to grow off-season vegetables.

In this study, the farmers were supported with suitable crop varieties, training, plastic house, and irrigation technology, IPM, harvesting and handling the products, which helped them in commercial vegetables farming (Tables 7 and 8). Before the project in both the districts, less than 2% of respondents received improved vegetable farming technology, while over 85% of the respondents benefitted with improved vegetable farming technology after the project.

SN Indicator Kaski Kapilvastu Both
Before After Before After Before After
Yes Yes Yes Yes Yes Yes
1 Are you getting the basic technical training on commercial vegetable farming? 2 99 3.7 97 3 97.8
2 Do you use suitable varieties for the production of off season vegetable? 6.8 96 0.6 97 3 96.6
3 Do you use plastic house/tunnel for the production of off season vegetable farming? 2 54.4 0 31.8 0.7 40.4
4 Do you use low cost irrigation technologies such as Drip/TP/micro-sprinkler for the production of off season vegetable farming? 0 100 0.6 98.2 0.4 97.4
5 Do you use IPM technologies for the production of off season vegetable farming? 1 72.8 0 68.3 0.4 70
6 Do you use different harvesting technologies such as cleaning, sorting, grading and standardization for the production of off season vegetable? 1 99 0 76.3 0.4 85
7 Is the situation of successful vegetable production improved or better? 5.8 100 0.7 96.3 2.6 97.8
8 Overall situation in total vegetable production improved? 11.7 100 0 95.7 4.5 97.4
 9 Mean 3.79 90.15 0.7 82.58 1.88 85.30

Table 7: Perception of respondents in relation to technology used on vegetable farm production (%) in both districts.

SN Indicator Yes Percent of respondents expressing after the project
V-Poor Poor Average Good V-Good Excellent
1 Are you getting the basic technical training on commercial vegetable farming? 97.8 3.4 17.6 49.8 24.4 2.2 0.4
2 Do you use suitable varieties for the production of off season vegetable? 96.6 3.3 29.1 39.2 24 1
3 Do you use plastic house/tunnel for the production of off season vegetable farming? 40.4 2.4 9.1 12.6 15.8 0.5
4 Do you use low cost irrigation technologies such as Drip/TP/micro-sprinkler for the production of off season vegetable farming? 97.4 0.7 16.5 35.6 31.5 13.1 0
5 Do you use IPM technologies for the production of off season vegetable farming? 70 1 24 39 6 0
6 Do you use different harvesting technologies such as cleaning, sorting, grading and standardization for the production of off season vegetable? 85 0.4 26.2 29.2 21.7 7.5
7 Is the situation of successful vegetable production improved or better? 97.8 1.5 29.6 37.8 23.4 4.5 1
8 Overall situation in total vegetable production improved? 97.4 1.9 19.5 36.7 27.7 10.5 1.1
 9 Mean 85.30 1.83 21.45 34.99 21.81 4.91 0.63

Table 8: Perceived benefit in terms of technology used in both district in percent.

The perceived technological benefits and their scale are given in Table 8. It indicated that about 32% and 25% of respondents were at the level of average and good receivers of technology, respectively. About 23% farmers were poor and less benefitted with the technologies that were disseminated through the project. Such types of success stories are also common elsewhere in the world [16,17].

Irrigation management was another important aspect of vegetables production whether in open field as seasonal crops or under tunnels as off-season crops. In water shortage areas, the best way of irrigation was drip/Treadle Pump/micro-sprinklers irrigation [18]. These irrigation methods improved the water use efficiency and fertilizers applied though drips offered splits of fertilizers, even including micro-nutrients at the initial growth periods. The PRISM project helped farmers in its command areas to avail these materials through local entrepreneurs. Hence after the project, the farmers relied on technology, such as irrigation materials, IPM technology, post-harvest cleaning, sorting, grading and standardization for the production of off-season vegetables.

There were different organizations involved in supporting with technical staffs to transfer the technology and help the farmers, such as JT/JTA, IDE staffs, and NGOs. In some instances, farmers also paid for the service provided by the technicians in both the districts, where 100% farmers were ready to pay the fees for the technical support. In the PRISM command project area, farmers cooperated to each other and worked with governmental and non-governmental agencies for technology transfer in commercial vegetable production.

Transmission of technology constituted a major source of productivity growth for intervention and addressing the constraints of input traders, vegetable producers and output traders as required for the growth and development of whole vegetable subsector. During the adaptation of new technology, shortfalls and constraints were addressed immediately for their solutions. In this regards, information from the farmers were collected if the intervention for addressing the constraints of input traders, vegetable producers and output traders were required for the growth and development of whole vegetable sub-sector; both the districts farmers gave positive response in this regards. Involvement of women in farming is a tradition in the Nepalese community, which is an age old practice. Ploughing and heavy works was generally performed by the male members of the family and light works, such as planting, weeding, harvesting, grading and sorting were generally carried by the women farmers. In this program, the women participation was 100% in Kaski and 94% in Kapilvastu in vegetable farming after the project. Then decision making and resources mobilization in vegetables farming was done both by male and female members of the family.

The vegetable sector has an immense poverty reduction potential in Nepal because of high, unmet domestic demand and the potential for net import substitution from neighboring countries, especially India [19]. This sector also has high potential to benefit disadvantaged communities. However, the vegetable sub-sector is constrained by low adoption rate of high quality seeds; lack of access to and informed choice of the use of other inputs, such as agro-chemicals; highly informal and fragmented trade in inputs and produce, and limited collection of vegetables at local level. To address these constraints, the PRISM worked to improve the functioning of the inputs market by stimulating demand and supply of high quality seeds and other inputs, and facilitated private sector investment in organized way for marketing of produces. In the study areas, the small vegetable farmers earned annually net NRs. 25241 in Kaski and NRs. 20425 in Kapilvastu per household, which is quite high and that helped the farmers having sufficient money to send their children to better school, take care of their health and even purchase luxury household items [1]. also, presented similar picture following off-season vegetable production and market linkages [20-22]. Similar activities are also run by MEDEP (2011) and other agencies working in vegetables farming especially tunnel farming in Nepal and in entrepreneur development by FAO for sustainable development.

Vegetable Marketing

There were nine indicators of agricultural product marketing and perception of the respondents as given in Table 9. The result shows that the agricultural product marketing was a bit better in Kaski district as compared to Kapilvastu district before the PRISM project. Around 87% of respondents in Kaski and 96% of respondents in Kapilvastu had no access to agricultural produce marketing. The situation changed remarkably after the project, i.e. almost 94% of respondents had access to agricultural product marketing services.

SN Indicator Kaski Kapilvastu Both
Before After Before After Before After
1 You and your group is producing veg. as per market demand? 7.8 97.1 3.6 97 5 97
2 Are you able to sell all your vegetable? 23.3 99 1.2 96.4 9.7 97.4
3 Do you sell your vegetable by yourself & your family? 27.2 98 0 97 10.4 97.4
4 Are there sufficient traders to buy your vegetable? 12.6 89 1.8 97 6.7 94
5 Is there a vegetable collection center? 4.8 70 15.9 97 11.6 86.5
6 Is trader coming to your farm to buy your produce? 9.7 82.6 0 84 3.7 83.6
7 Do you think traders are helpful to make your farming business successful? 3 100 0 96.3 1 97.8
8 Is marketing situation for selling of your produce improved? 18.4 100 13.5 95.7 15.4 97.4
9 Do you think a trader is important to expand your farming business? 13.6 89.4 2.4 97 6.7 94
 10 Mean 13.4 91.7 4.27 95.3 7.8 93.9

Table 9: Perception of respondents in percent on agricultural product marketing.

Earlier to the PRISM project, the farmers were not organized in groups; afterwards, all farmers were organized in groups, and turned to a commercial vegetable farming. Before the project, 8% farmers in both districts responded having market access but after the project 94% respondents of both districts replied good access to market their produce (Table 9).

It clearly indicated that 94% of respondents in both the districts utilized the benefit from the PRISM project, especially in the area of agricultural product marketing. The benefit was seen mostly in the level of average (37%) and good (26%) in two districts together (Table 10).

SN Indicator Yes Percent of respondents expressing after the project
V-Poor Poor Average Good V-Good Excellent
1. You and your group is producing veg. as per market demand? 97 3 18 41 34 1 0
2. Are you able to sell all your vegetable? 97.4 1.5 23.2 28.5 27.7 14.6 1.9
3. Do you sell your vegetable by yourself & your family? 97.4 4.1 15.4 36.3 35.6 6 0
4. Are there sufficient traders to buy your vegetable? 94 7.9 21.3 40.1 21 3.7 0
5. Is there a vegetable collection center? 86.5 2.2 25.8 40.1 16.9 1.5 0
6. Is trader coming to your farm to buy your produce? 83.6 5.6 36 30 10.1 1.9 0
7. Do you think trader is helpful to make your farming business successful? 97.8 1.1 17.6 41.2 34.5 3.4 0
8. Is marketing situation for selling of your produce improved? 97.4 2.2 21 35.6 31.8 6.4 0.4
9. Do you think a trader is important to expand your farming business? 94 7.9 21.3 40.1 21 3.7 0
10. Mean 93.90 3.94 22.18 36.99 25.84 4.69 0.26

Table 10: Perceived benefit on agricultural product marketing (%) in Kaski and Kapilvastu districts.

Well organized marketing promotes effective vegetable production and sales [23]. Relevant stakeholders were involved to analyze the challenges of market access for safe vegetables marketing. The main leverage points for systemic interventions include: awareness rising for all parties concerned, organized production in groups for reduced input costs, addressing consumer demands, market actor linkages and quality control. The participatory approach created a co-learning environment where participating members can share their views, concerns and learn from other throughout the discussion and decision making processes. This types of organized market in increasing farmer’s income is also implemented in Vietnam [24]. Access to markets for agricultural products is a primary concern to increase income and improve the livelihoods of all farming households in Nepal.

Demand and supply also governs the agricultural production and marketing. Information collected from the farmers of their produce was not according to the consumers’ demand because earlier to the project, demand aspect of agricultural production was not considered but after the project, 97% of the respondents in both districts were well aware of the demand and their production. The farmers were able to sell their produce by themselves easily. Over 90% of the farmers claimed that they brought traders at their farm gate to buy their produce. The producers had better access to the collection centers and the retailer/ wholesaler came to the collection centers.

Getting the farmers around the negotiating table with buyers is a rewarding challenge. To enter the market and trade with commercial entities, farmers needed to become a legal entity, and consequently they have to organize themselves in associations. This is one way of facilitating the creation of farmers’ association, organized marketing committees and equipped farmers to conduct market research and develop market linkages [25]. By doing this, the farmers got support through marketing, production specialists and supervisors, who provided continuous technical assistance in vegetable farming. The associations now are supported by a marketing committee responsible for coordinating production and marketing activities.

The farmers are organized in a group of 15 to 20 members. They have their own contact person who collects and transmits the information to other members of the groups. The main group is registered with the District Agricultural Development Office. By doing so the group has the legal identity. This types of organization is found in many countries [26]. These groups collect their products in the collection centers and the traders come and negotiate product price themselves. The groups also have the information collected from the consumers prices from the vegetable marketing centers at the grass root levels [27,28]. They also have the intergroup linkages for sharing information on the farm activities and market information among themselves. Alike Nepal, mostly women farmers are the members of groups in Australia with emphasis in gender aspect in grouping [29]. It is well recognized, however, that market participation is crucial for farm households to ensure a flow of cash income, leading to poverty alleviation and improved livelihoods. Thus, it is meaningful to understand what factors affect farm households' decision to sell food crops, which is important for strengthening their linkages with markets [28].

Impact on Production, Consumption and Net Return

Total production, consumption and net-return received by the respondents from vegetable growing in Kaski and Kapilvastu districts are presented in Table 11. The increase in production, consumption, sale, gross and net income of vegetables farming in surveyed area over the period of ten years was highly significant.

Particulars Kaski Kapilvastu Both
Before After T-test Before After T-test Before After T-test
Vegetable production (mt/group) 481.19 2726 ** 200.5 2569 ** 681.7 5295.5 **
Vegetable production(kg/ropani) 1243 1443 ** 213 892 ** 514 1110.4 **
Vegetable production (mt/ha) 24 28.8 ** 4.2 17.8 ** 10.28 22.2 **
Home consumption i (mt) 250 635 ** 64 565 ** 327.2 1165 **
Sell in the market (mt) 231 2091 ** 136.5 2004 ** 354.5 4130.5 **
 Gross income minimum (NRs) 520 9840.4 ** 2096 12080 ** 8384.61 11193.8 **
Gross income maximum (NRs) 11520 44318 ** 15642 39787 ** 13000 41606 **
Net income(NRs/hh) 1166.69 25240.6 ** 4451.75 20425.4 ** 1635.98 22451.8 **

Table 11: Total production, consumption and net-return received by the respondents from vegetable growing in Kaski and Kapilvastu districts.

It was about 6 times increase in Kaski and 12 times in Kapilvastu. The productivity of vegetables increased from 24 mt to 28.8 mt in Kaski and 4.2 mt to 17.8 mt in Kapilvastu over the project period of ten years. Both together, increase in productivity was 10.28 mt to 22.2 mt per ha over the project period. Before ten years, on an average, about 48% of vegetable produced was consumed while only 22% of vegetable produced was consumed after ten years indicating that about 78% of vegetable produced was sold at the market. The consumption of vegetables was higher in Kaski as compared to Kapilvastu. Over the period of ten years time, the net income increased per household from the sale of vegetable was NRs. 1166 to NRs. 25240. and from NRs. 4451 to NRs. 20425 in Kaski and Kapilvastu, respectively. On an average, the net increase in household income of the surveyed area from the sale of vegetable was NRs. 1635 to NRs. 22451 (Table 11).

Regression analysis was performed on the vegetable production as contributing results of winter plus summer vegetables farming and labor utilization, thereby diversifying different kinds of vegetables during winter and summer seasons, with labor employment opportunity (both farm and hired labors) during vegetable growing and sale of the produce in the market through cooperative management. The analysis of variance and the multiple regressed F-values pooled of both districts are shown in Tables 12 and 13. It was highly significant (p<0.01). This explained nearly 2/3rd of the vegetable production contributed by the seasonal vegetable growing farm plus hired labors (R2= 64.55) working on the farm.

  df SS MS F Significance F
Regression 2 5.54E+14 2.77E+14 245.83 1.57E-61
Residual 270 3.04E+14 1.13E+12
Total 272 8.59E+14      

Table 12: Analysis of Variance for regression.

Coefficients SE t Stat P-value Lower 95% Upper 95%
Intercept (Y=Production) -329977.28 99185.59 -3.33 0.00 -525252.78 -134701.78
X Variable 1 (W+S VF) 556.70 25.41 21.91 0.00 506.67 606.73
X Variable 2 (Labour) 5002.34 1568.53 3.19 0.00 1914.23 8090.44

Table 13: Coefficient estimate of multiple regression.

Conclusion

The project mainly intervened in networking of agricultural supplies to facilitate the small farmers and increase production and productivity. After the production increased, marketing channel was developed, where traders directly contacted the growers on their field and commodity price was fixed. This project played facilitating role to all the actors involved in input supply, production and marketing of the farm produce. Comparing the input supply, production, and marketing situations before and after the project, there was a tremendous improvement in this area showing the positive impact of the PRISM model.

The impact brought about by the PRISM project in the area of input supply, production and marketing of the farm produce were 92%, over 82% and 94% improvement, respectively. Therefore, the PRISM can be taken as market led approach that helps analyze all the actors involved, their relationship and all the factors related to commercial vegetable and the success of the PRISM approach needs to be extended in the country for commercial vegetable farming and poverty reduction. Agricultural production policy should be market oriented making all the stakeholders equally responsible and capable of delivering services for input supply, production technologies and output marketing, for which linkage with middlemen and other marketing agents should be well established and farmers should be trained to market their product efficiently.

Acknowledgement

Thanks, are due to the IDE-International, NGO, Denver, USA that prepared the detailed PRISM Manual for PRISM application in different IDE program countries across the world. Appreciation goes to respondents of Kapilvastu and Kaski districts who provided information during the field survey. The authors are highly grateful to those organizations and institutions that provided invaluable suggestions and information to make the study a success.

References