Marketing Management

Marketing management entails design and oversees a variety of environmental scanning and aggressive intelligence procedures to assist discover developments and inform the company's advertising analysis. Marketing management employs a variety of equipment from economics and aggressive approach to analyse the enterprise context in which the association operates. Effective marketing management will use a company's assets to enlarge its client base, enhance client opinions of the company's merchandise and services, and enlarge the company's perceived value. The extent of a business' marketing management depends on upon the dimension of the business and the enterprise in which the commercial enterprise functions. International Journal of Economics & Management Sciences is amongst the pinnacle journals which publishes the articles associated to marketing management.