Mini Review Open Access

The Impact of Certifications and Labels on Consumer Perceptions of Animal Husbandry Practices in E-Commerce

Abstract

As consumer awareness of ethical food production practices increases, transparency in animal husbandry systems significantly influences meat purchasing decisions, particularly in virtual supermarket settings. This review examines how information on farming practices, animal welfare standards, and sustainability affects consumer behavior. Key factors include concerns about animal welfare, environmental sustainability, health perceptions, and price sensitivity. Labeling and certification systems, such as "certified humane" and "USDA organic," play a crucial role in guiding ethical choices. The findings underscore the need for clear, accessible labeling and tiered options that balance ethical concerns with price-conscious demands, promoting humane and sustainable consumer habits. Stephan Wehner*

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