The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.
Related Journals of Marketing Research:
Arabian Journal of Business and Management Review, International Journal of Economics & Management Sciences, Business and Economics Journal, Journal of Global Economics,Electronic Commerce Research and Applications, European Journal of Marketing, Journal of Services Marketing, Sport Management Review, Journal of Travel and Tourism Marketing, Administration and Society, International Journal of Advertising, Journal of Advertising Research, Journal of Business & Financial Affairs, Journal of Accounting & Marketing