Research and Reviews - International Journals

Research & Reviews: Journal of Engineering and Technology

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ISSN: 2319-9873

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Articles in Press

2021: Volume 10, Issue 1
Research Article:  rroijjet
FROM A FREE USER TO A PREMIUM SUBSCRIBER: ANALYSING THE PURCHASE DECISION OF AN OTT SUBSCRIBER
Arvin Subramanian*, A. Seetharaman, K. Maddulety